Campaign against sexual violence

 

With the need to tackle sexual violence and harassment at all levels at Goldsmiths, University of London, I was charged with creating an identity for the campaign. It had to be very visually strong and have flexibility to be applied over a variety of mediums: print, video and website. The core of the identity is two elements. Firstly the fade on the text is used to imply ‘bringing to light’ the core message. The second element at the core of the identity, the circle, is used to be inclusive of all genders and sexual orientations as it is used in the symbol for male, female and LGBTQ+ community.