With the need to tackle sexual violence and harassment at all levels at Goldsmiths, University of London, I was charged with creating an identity for the campaign. It had to be very visually strong and have flexibility to be applied over a variety of mediums: print, video and website.
The core of the identity is based on two elements. The fade on the text is used to imply ‘bringing to light’ the core message. The circle symbolises inclusiveness of all genders and sexual orientations through its connection to the symbol for male, female and the LGBTQ+ community.