Identity and website for Social Scientist Academic
Ann Dale is a soon to be retired academic. Even though she’s retiring from teaching she still wants to make an impact during her retirement. Her work focuses on community policies and their impact the environment. While there is a lot of information on the internet about Ann and her research it is mostly only accessible to those are really committed to getting into the weeds and digging through it all.
As lead on this project my task was to work with the client to create a website delivers the top level information and that appeals to core & aspirational users but remains true to Ann and her research.
I lead a (virtual) meeting with Ann and her academic assistant to get a baseline on what is currently happening with their online presence and where they would like to see it go. Together we identified the goals for the project, what their current online channels/website were doing well, what their pain points were, the demographic of core users, a demographic of users they would like to reach, and a look and feel for the website.
Our main take-aways from this discovery session were that success meant presenting information in an accessible manner to the user, and reaching a younger more diverse demographic of university students in addition to their current young female professionals in the range of 25-35.
With target demographics and looks & feel taken from the discovery meeting, and the instruction to include Leanne Cadden‘s artwork, I set about researching imagery, colours, typography and graphic devices that would have an influence on target users. After a consultation session on the research I was able to discard some of the auxiliary content and create 4 categories and corresponding stylescapes.